iStore Dar es Salaam launched it’s first official premium retailer store in November 2014 at Mlimani City.
The event attracted over 50 shoppers many of whom made purchases at the launch event.
The event flowed over into the shopping corridor with live music attracting invited guests as well as pop in shoppers.
iStore Dar es Salaam took advantage of social media platforms in connecting with its potential clients. Images from the launch event with customers and staff holding “I (heart) iStore” plaques were posted up on the official Facebook page and individual Instagram accounts and a prize given to the most liked “I (heart) IStore” picture.
Momentum after the launch kept going through “An Apple a Day” social media campaign which showed a new proverb each day twisted to fit the iStore and enticed customers to come and check out the new store.